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James Martin backs new seafood campaign

James MartinOne of the UK's hottest celebrity chefs James Martin is going strictly seafood as he is announced as the face of 2 a Week, a new campaign encouraging people to eat seafood twice a week.

The Food Standards Agency recommends everyone eats a minimum of two portions of seafood a week to ensure good health, but despite this only twenty per cent of people in the UK currently eat the recommended two portions. (TNS 2006)

The 2 a Week campaign, being launched by Seafish, aims to raise awareness of the wide variety of delicious seafood available in the UK and the many health benefits of eating it regularly.

James Martin loves cooking seafood and says it played a big part in his training and healthy eating regime on BBC1's Strictly Come Dancing. He said: "Seafood is one of the most delicious and healthy foods around. It's a great source of protein, vitamins and minerals and is incredibly low in fat."

2 a Week"I always eat two portions of seafood a week. I try to make at least one an oil-rich fish such as sardines or herring because they are rich in omega-3 which is so important for heart health."

As one of Britain's best loved chefs, James often demonstrates new and easy ways of cooking with seafood. He continues: "There are endless ways of cooking seafood and so many different species to try that it's easy to eat it twice a week. It's the ultimate convenience food - you can rustle a great dish up in under ten minutes and what's more it's great value for money."

Many supermarkets, fishmongers, restaurants and bars across the country will be backing the 2 a Week campaign with promotions, offers and advice. A new logo has been specially designed to help shoppers by reminding them of the importance of eating two portions of seafood a week.

The 2 a Week campaign forms the theme of this year's Seafood Week which runs from the 6th - 13th October. Now in its sixth year, Seafood Week is the biggest celebration of seafood in the UK encouraging people to try the many different varieties of seafood available and be adventurous with new recipes and cooking methods.

To find out more information about Seafood visit www.seafish.org


A few easy to prepare recipes to get you started.

Smoked Haddock and Asparagus Tart Citrus Lemon Sole Skewers Mussel Topped Coley Parcels

Published 03 October 2006

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