YOU PROFESSIONALLY CATER YOUR CORPORATE EVENTS?
& COOKING ARTICLE
to various UK economists, Britain narrowly avoided a triple
dip recession in both 2011 and the first financial quarter
of this year. Although by themselves these achievements would
seem worthy of celebration, this would ignore the fact that
Britain continues to hover between the lines of economic decline
and gradual recovery. The cyclical nature of these changing
fortunes makes it extremely difficult for businesses to expand
with any tangible definition, as they are forced to make key
investment decisions that impact every aspect of their venture.
Take the concept of corporate events and meetings, for example,
which are key networking exercises that remain integral to
small firms who wish to remain competitive. While these types
of event serve a strong purpose, however, they require significant
funding and do not necessarily generate a tangible financial
return. Therefore, once you have decided that networking events
and corporate meetings are integral to the short and long
term growth of your business, you must decide how to spend
an increasingly dwindling budget.
Is Professional Catering Right for your Event?
One of the first decisions that you must make is whether
or not to outsource your catering needs to a recognised industry
professional. Catering an event usually requires you to pay
a fixed price per person, which means that it is easy to measure
value based on various factors and circumstances. Keep the
following points in mind as you strive to create a productive
corporate event: -
The Size of your Guest List
The most crucial factor in decided whether or not to have
your event catered is the size of the guest list, as this
will determine the exact price that you pay for the service.
If you are looking to use the event for networking purposes
and as a way of expanding an existing client base, for example,
then there is little point in placing restrictions on your
number of attendees as this undermines the whole purpose of
the occasion. If you end up with a long list of attendees,
however, you may be better served by saving money and catering
independently or attempting to create a more innovative event
where food is not a key focus. Regardless of your final decision,
be precise in your calculations and keep your budget in mind
at all times.
The Nature of the Event and its Aim
Each corporate event is different, depending on your intentions
and exact expectations as a small business owner. While networking
events are used to strengthen existing client bonds and solicit
new business, for example, product launches provide an opportunity
to market the release of a new item or service to relevant
industry professionals. Due to its more clearly defined nature,
the latter may deliver more tangible and immediate financial
returns and is therefore able to justify a more substantial
initial investment. In addition to this, high quality and
delicious food can be used to turn your product launch into
a genuinely enjoyable experience, which is key to creating
positive sentiment around your brand and it new release.
The Issue of Complex Dietary Requirements
The larger your guest list, the more diverse your dietary
requirements are likely to be. We live in increasingly self-aware
and health conscious times, where individuals are more in
touch with their allergies and the impact of consuming high
fat foods. As a result of this, your guests are likely to
be quite demanding in terms of their requests, as people look
to order niche foods such as vegetarian options or products
that are free from gluten and dairy. Creating a menu that
suits these needs is extremely difficult and time consuming,
and often requires professional assistance to make the process
manageable. On a more fundamental level, attempting to handle
your guests dietary requirements independently may cause
you to make significant errors that ultimately impact on an
individuals short term health and well-being.
The Last Word
If you decide to cater your corporate event and outsource
the responsibility to a recognised professional, it is also
important that you choose an experienced and reliable partner.
Resources such as www.dewintons.co.uk
are well versed in the arts of corporate catering, for example,
and can manage the culinary and logistical requirements on
your behalf. This is an important factor, especially when
you consider the wide range of challenges facing business
owners in 2013.
Hub-UK : firstname.lastname@example.org